Romania's largest tech event, IMWorld, entrusted me with the responsibility of enhancing its digital presence and web platform.
At Universum, I played a pivotal role in enhancing the digital cross-platform experience for IMWorld, Romania's premier tech conference.
Company
Universum
Project: IMWorld Conference
My Role
Project Lead, Sr. UX/UI Designer
Industry
Web Platform, Conference, Responsive, Tech Event
Live Link
The Design Process
As the Lead UX/UI Designer, I scrutinized the previous year's website, identifying pain points, and drew on stakeholder and user feedback to refine the digital experience. My mission was to deliver scalable solutions, adaptable to annual content changes, while maintaining a timeless user-centric approach.
Project Objectives
IMWorld, being an annual tech conference, already had a well-established audience and dedicated website.
Leveraging insights from previous years, shared generously during the Discovery phase, allowed us to understand user types, behaviours, goals, and customer service inquiries.
A Digital Experience that Sets Industry Standards in Tech Events
While IMWorld held prestige in its field, the digital experience needed to match its reputation. We began by identifying user needs and streamlining their path to desired content.
Moreover, the platform wasn't just for pre-event advertising; it was designed to assist attendees during the event, guiding them to areas of interest and themed workshops. This required a mobile-first approach to ensure seamless on-site navigation.
Designing Modular and Scalable Layouts
One of our main challenges was efficiently displaying copious information on mobile devices.
To stand out and enable the client to manage multiple content areas seamlessly, I opted for a carousel interaction and a 'plug and play' approach for discovering features and stages. These choices ensured excellent responsiveness and mobile usability.
Creating a Multi-Platform, Client-Administrable Solution for Long-Term Sustainability
Additionally, we made the entire platform user-friendly for the client, allowing them to add and update content as needed. This flexibility was vital due to the frequent content changes on a dynamic website.
One of our main challenges was efficiently displaying copious information on mobile devices. To stand out and enable the client to manage multiple content areas seamlessly, I opted for a carousel interaction and a 'plug and play' approach for discovering features and stages. These choices ensured excellent responsiveness and mobile usability.
An Experience Beyond the Online Realm
Our digital platform not only promoted the event but also guided participants during the conference, offering live information and directions to different areas.
